Cider association open to all-comers
The Shout, Australia.
Australia's new cider industry body is in the final stages of
incorporation, and membership will be open to all industry
stakeholders, according to president James Kendell.
Kendell told TheShout that 32 cider producers attended the first
formal meeting in January of the organisation, which will be known
as Cider Australia, to elect office bearers and establish aims
Kendell, who is founder of Orange's Small Acres Cyder, has
been joined in office by NSW Department of Primary Industries
technical officer David Pickering, a long-time cider enthusiast who
will take up the role of secretary.
"Now that cider as a category has grown so significantly over
the last couple of years it's appropriate that we as cider makers
form an association," Kendell said.
"There's a real need in Australia for us as producers to have
one voice speaking to other industries that are involved in our
supply chain, and also as a lobbying group to government."
"There's a need to market cider as a category, a beverage in its
own right, with its own occasion," he added.
Kendell said full membership of the association will be open to
commercial producers of any scale "including the big boys". Second
tier associate memberships will be open to other industry
stakeholders and cider enthusiasts.
"One of the ideas will be some consumer education to explain the
different processes around how cider can be made differently from a
mass-produced perspective or traditional ways of producing ciders,"
"We're also looking at how we might explain the differences
between English-style ciders, the French-style ciders, and perhaps
what's emerging as a style in Australia."
Amid debate over taxation of the cider category, Kendell said
the association will be lobbying for the small producers' rebate in
the Wine Equalisation Tax to be maintained.
He said Cider Australia will be heavily involved in running the
Australia Cider Show, to be held in Orange, NSW on the 10th and
11th October, with an awards dinner and cider festival to follow in